Why our Assessment?

a good place to start: the BlueRoots toolbox

You can give your team a performance boost/edge against your competition, and we can help. Together, we can learn the how, what and why your people behave and take action in certain ways.

Assessments are an essential step in understanding yourself and others around you be it family members or business colleagues. It is the first step in our journey to success, whatever that might look like, amongst your family, business, or both. We understand that there are barriers to working collaboratively with others that are rooted much deeper than what is visible on the surface. We get to the root of the issues and uncover how, what and why people behave and take action in certain ways.

At BlueRoots we use a unique toolset to get to know our clients, their strengths, innate behaviors and communication preferences, allowing us to effectively identify the issues and pain points they are experiencing in their family or business. Our tools allow us to accurately predict what people will do, how they will behave and why they have specific tendencies (predict how people will perform, behave and uncover why). This opens the doors to effective communication and understanding the strengths or shortfalls of your family or team which will ultimately lead to greater collaboration, productivity, performance and profitability. Utilizing our toolset will help with:

  • Reducing stress and conflict to improve communication and job satisfaction
  • Assigning the right person to the correct roles and tasks for high performance (with 80% predictability)
  • Bringing products to market faster
  • Improving individual performance and your business’s profitability
  • Improved energy and productivity (by as much as 25%) We’re certified in both PRINT® and KOLBE assessment tools to give you and your team the insights and advantage you need for success.
PRINT logo
9 Unconscious Motivators
text on black background saying "the why of You"

PRINT® survey

BlueRoots is a licensed practitioner/coach in the Why of You Powered by PRINT®, a breakthrough model of human motivation and behavior that was developed by The Paul Hertz Group.

The approach is used to enhance understanding of the way people react and how they relate by explaining the “why” behind their behavior – why people act as they do, why they make certain choices, why they are attracted to certain things and why they function better in certain situations than others.

Everyone has core motivations that drive their actions and behaviors. PRINT® reveals what these motivators are and in doing so, clarifies what is needed to bring out people’s best. It helps unleash the potential that lies within all people. PRINT® is a valuable guide to create success and reveal what can be done to face and overcome one’s challenges. PRINT® builds insight into others, as well as one’s self.

There are 72 PRINTS®, each with their own core motivations and behaviors. No PRINT® is better than any other and each possesses its own natural gifts and contributions (Best Self) and its own potential barriers and obstacles (Shadow).


Every PRINT® exhibits Best Self and Shadow behavior. The goal of the Why of You program is to teach people how to diminish the frequency of Shadow behavior and increase the presence of Best Self. Shadow is people’s automatic response to the stressors in their lives. It may be more automatic for some people to be in Best Self or Shadow than others. A person’s professional and personal environment plays a role, as well as their level of self-awareness. Studies have shown there is a positive correlation between Best Self and performance.

BlueRoots is certified to use and analyze the Paul Hertz Group’s PRINT® Survey, a 10-15 minute, statistically validated, highly accurate, and dynamic online instrument as part of my coaching process (dynamic meaning that different questions come up based on how previous ones were answered, so people take different surveys). The instrument helps me uncover an individual’s core motivators and the behaviors that reflect both their Best Self and their potential Shadow. This information helps me work in partnership with individuals to efficiently accomplish goals and generate strategies to yield desired results.

Knowing “why” accelerates successful growth and transformation. PRINT® provides this vital information.


“My definition of success: the freedom to be yourself”

– Kathy Kolbe

Kolbe focuses on your strengths and how you naturally approach tasks and work so you’re able to build on it and continually grow to your maximum potential unlike other personality tests that point out what is wrong with you and suggest how you change it. It does not tell you your IQ or how smart you are. The Kolbe System™ is the only validated program that measures conation on the market today and predicts how people will naturally take action. You get instant results with a report full of customized advice you can use immediately. Working alongside our Kolbe-Certified™ Consultant, you’ll understand your individual natural instincts or Modus Operandi (MO). These four numbers (MO) will reveal amazing insights about how you take action, communicate and get things done on a daily basis. Kolbe is proven to be a valid and reliable tool backed with over 45 years of research and practical applications across all sizes of organizations.


Individuals – Improve efficiency and productivity, develop leaders, increase engagement, help individuals relieve stress and avoid burnout, unlock joy at work

Teams – Enhance communication, collaborate effectively, boost performance, forecast how teams will perform (productivity), create teams with the most synergistic mix of people

Organization – Hire and retain successfully, right people in the right roles, Amplify culture

Family – Improve overall family relations, Communication (understand each other), reduce stress, unlock joy with your family, avoid entitlement (when family business), understand each others strengths and needs

Kolbe A™ Index

The Kolbe A™ Index (Instinct Test) is unique. It does not measure intelligence, personality or social style. It measures the instinctive ways you take action when you strive and the result is called your MO (method of operation). Use your custom Kolbe A™ Index Results to be more productive, less stressed, and unlock joy at work or with your family. The Kolbe A™ Index can be used in conjunction with other Kolbe assessments and comparisons between individuals and teams to reduce stress and conflict, increase collaboration and assist with hiring the correct person for a role.

©2023 Kolbe Corp. All rights reserved.

Fact Finder

The instinctive need to probe and the way we gather and share information.

Behavior ranges from gathering detailed information and documenting strategies to simplifying and clarifying options. This Action Mode deals with detail and complexity, providing the perspective of the past.

©2023 Kolbe Corp. All rights reserved.

Follow Thru

The instinctive need to pattern and the way we organize and design.

Behavior ranges from being systematic and structured to being adaptable and flexible. This Action Mode deals with structure and order and provides focus and continuity.

©2023 Kolbe Corp. All rights reserved.

Quick Start

The instinctive need to improvise and the way we deal with risk and uncertainty.

Behavior ranges from driving change and innovation to stabilizing and preventing chaos. This Action Mode deals with originality and risk-taking and provides intuition and a sense of vision.

©2023 Kolbe Corp. All rights reserved.


The instinctive need to demonstrate and the way we handle space and tangibles.

Behavior ranges from making things more concrete by building solutions to being more abstract by imagining a solution. This Action Mode deals with physical space and provides durability and a sense of the tangible.

©2023 Kolbe Corp. All rights reserved.

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let’s work together

We understand that your family and your business are important to you.
Let our expertise be your guide.